The Marketing Power of Emotion 2024 pdf epub mobi 電子書 下載

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The Marketing Power of Emotion pdf epub mobi 著者簡介

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The Marketing Power of Emotion pdf epub mobi 圖書描述

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references and real-life examples. Emotions, whether it is realized or not, is one of the central factors in our buying behaviour. Emotions energize the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential relevant topics, including the scope of emotion in marketing and how - in response to these - customers make product appraisals. Finally, the volume covers branding and how emotions play a role in consumer loyalty to brands.

The Marketing Power of Emotion 2024 pdf epub mobi 電子書 下載

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發表於2024-11-01

The Marketing Power of Emotion 2024 pdf epub mobi 電子書 下載

The Marketing Power of Emotion 2024 pdf epub mobi 電子書 下載

The Marketing Power of Emotion 2024 pdf epub mobi 電子書 下載

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圖書標籤: 經濟學   

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