发表于2024-12-22
Strategic Marketing Management Cases 2024 pdf epub mobi 电子书
图书标签: 商业 自我提高 职场 市场营销
"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
读过部分,Guide to case analysis
评分读过部分,Guide to case analysis
评分读过部分,Guide to case analysis
评分读过部分,Guide to case analysis
评分读过部分,Guide to case analysis
Strategic Marketing Management Cases 2024 pdf epub mobi 电子书