Strategic Marketing Management Cases 2024 pdf epub mobi 电子书
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发表于2024-05-19
Strategic Marketing Management Cases 2024 pdf epub mobi 电子书
Strategic Marketing Management Cases 2024 pdf epub mobi 电子书
Strategic Marketing Management Cases 2024 pdf epub mobi 电子书
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出版者:McGraw-Hill College
作者:Cravens, David W.
出品人:
页数:696
译者:
出版时间:2001-9
价格:$ 158.77
装帧:Pap
isbn号码:9780072514827
丛书系列:
图书标签: 商业 自我提高 职场 市场营销
Strategic Marketing Management Cases 2024 pdf epub mobi 电子书 图书描述
"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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评分读过部分，Guide to case analysis
Strategic Marketing Management Cases 2024 pdf epub mobi 电子书
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