"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
發表於2024-11-10
Strategic Marketing Management Cases 2024 pdf epub mobi 電子書 下載
圖書標籤: 商業 自我提高 職場 市場營銷
讀過部分,Guide to case analysis
評分讀過部分,Guide to case analysis
評分讀過部分,Guide to case analysis
評分讀過部分,Guide to case analysis
評分讀過部分,Guide to case analysis
Strategic Marketing Management Cases 2024 pdf epub mobi 電子書 下載