Marketing Plans That Work 2024 pdf epub mobi 电子书


Marketing Plans That Work

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发表于2024-11-25

Marketing Plans That Work 2024 pdf epub mobi 电子书

Marketing Plans That Work 2024 pdf epub mobi 电子书

Marketing Plans That Work 2024 pdf epub mobi 电子书



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出版者:Butterworth-Heinemann
作者:McDonald, Malcolm/ Keegan, Warren J.
出品人:
页数:264
译者:
出版时间:2001-11
价格:$ 42.88
装帧:Pap
isbn号码:9780750673075
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Marketing Plans That Work 2024 pdf epub mobi 电子书 图书描述

"Marketing Plans That Work" is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from "Marketing Plans That Work". Readers praised the first edition of this book, its pragmatic marketing framework and best practices. Now, this new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. This edition adds technology to its focus in response to today's need to enhance sustainable competitive advantage. It includes leading-edge strategies for competitive advantage in marketing and e-commerce. It bridges new technologies and innovative marketing techniques.

Marketing Plans That Work 2024 pdf epub mobi 电子书

Marketing Plans That Work 2024 pdf epub mobi 电子书
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立刻按 ctrl+D收藏本页
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