Sports Marketing 2024 pdf epub mobi 电子书

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发表于2024-09-19

Sports Marketing 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Shank, Matthew D.

出品人:

页数:624

译者:

出版时间:2004-10

价格:$ 185.32

装帧:HRD

isbn号码:9780131440777

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Sports Marketing 2024 pdf epub mobi 电子书图书描述

For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing process framework and gives extensive treatment to understanding consumers as spectators and participants, as well as planning the sports marketing mix (product, price, promotion, and place). Also a popular choice because it offers more teaching resources than any other sports marketing/management textbook.

Sports Marketing 2024 pdf epub mobi 电子书

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