Marketing Ethics 2024 pdf epub mobi 电子书

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发表于2024-11-28

Marketing Ethics 2024 pdf epub mobi 电子书

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出版者:Blackwell Pub

作者:Brenkert, George G.

出品人:

页数:272

译者:

出版时间:2008-3

价格:723.00元

装帧:HRD

isbn号码:9780631214229

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Marketing Ethics 2024 pdf epub mobi 电子书图书描述

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Marketing Ethics 2024 pdf epub mobi 电子书

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