Strategic Management of e-Business 2024 pdf epub mobi 电子书
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发表于2024-09-22
Strategic Management of e-Business 2024 pdf epub mobi 电子书
Strategic Management of e-Business 2024 pdf epub mobi 电子书
Strategic Management of e-Business 2024 pdf epub mobi 电子书
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出版者:John Wiley & Sons Inc
作者:Chen, Stephen
出品人:
页数:384
译者:
出版时间:2004-11
价格:578.00元
装帧:Pap
isbn号码:9780470870730
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Strategic Management of e-Business 2024 pdf epub mobi 电子书 图书描述
E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
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