Strategy As Action

出版者:Oxford Univ Pr

作者:Grimm, Curtis M. (EDT)/ Lee, Hun (EDT)/ Smith, Ken G. (EDT)

页数:288

出版时间:2005-4

价格:$ 50.85

装帧:HRD

isbn号码:9780195161441

"Strategy as Action" presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.