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Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 电子书

Effective Personal Communication Skills for Public Relations
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发表于2024-12-05

Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 电子书

Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 电子书

Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 电子书


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出版者:Kogan Page Ltd
作者:Green, Andy
出品人:
页数:219
译者:
出版时间:2006-10
价格:204.00元
装帧:Pap
isbn号码:9780749444075
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Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 电子书 图书描述

Make ideas contagious through every channel of communication

Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 电子书
Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 电子书
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Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 电子书

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