Effective Personal Communication Skills for Public Relations

出版者:Kogan Page Ltd

作者:Green, Andy

页数:219

出版时间:2006-10

价格:204.00元

装帧:Pap

isbn号码:9780749444075

Make ideas contagious through every channel of communication

Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.