Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 電子書 下載

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Effective Personal Communication Skills for Public Relations pdf epub mobi 著者簡介

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Effective Personal Communication Skills for Public Relations pdf epub mobi 圖書描述

Make ideas contagious through every channel of communication

Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 電子書 下載

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發表於2024-05-01

Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 電子書 下載

Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 電子書 下載

Effective Personal Communication Skills for Public Relations 2024 pdf epub mobi 電子書 下載

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