A Preface To Marketing Management 2024 pdf epub mobi 电子书
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发表于2024-11-16
A Preface To Marketing Management 2024 pdf epub mobi 电子书
A Preface To Marketing Management 2024 pdf epub mobi 电子书
A Preface To Marketing Management 2024 pdf epub mobi 电子书
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出版者:McGraw-Hill College
作者:Peter, J. Paul/ Donnelly, James H.
出品人:
页数:272
译者:
出版时间:2005-2
价格:$ 140.12
装帧:Pap
isbn号码:9780072962161
丛书系列:
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A Preface To Marketing Management 2024 pdf epub mobi 电子书 图书描述
"Preface to Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum, where the students are required to purchase several texts.
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