"Preface to Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum, where the students are required to purchase several texts.
發表於2025-02-07
A Preface To Marketing Management 2025 pdf epub mobi 電子書 下載
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A Preface To Marketing Management 2025 pdf epub mobi 電子書 下載