Corporate Strategy 2024 pdf epub mobi 电子书

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发表于2024-11-09

Corporate Strategy 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill College

作者:Collis, David J./ Montgomery, Cynthia A.

出品人:

页数:304

译者:

出版时间:2005-1

价格:$ 168.37

装帧:Pap

isbn号码:9780072312867

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Corporate Strategy 2024 pdf epub mobi 电子书图书描述

"Corporate Strategy" by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.

Corporate Strategy 2024 pdf epub mobi 电子书

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