Global Marketing Management 2024 pdf epub mobi 电子书

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发表于2024-11-10

Global Marketing Management 2024 pdf epub mobi 电子书

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出版者:South-Western College Pub

作者:John A. Quelch

出品人:

页数:688

译者:

出版时间:2005-03-02

价格:USD 200.95

装帧:Paperback

isbn号码:9780324322842

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图书标签: 商业 business

Global Marketing Management 2024 pdf epub mobi 电子书图书描述

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT.

Global Marketing Management 2024 pdf epub mobi 电子书

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