Creating the Marketing Experience 2024 pdf epub mobi 电子书

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发表于2024-09-20

Creating the Marketing Experience 2024 pdf epub mobi 电子书

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出版者:Thomson Learning College

作者:Marconi, Joe

出品人:

页数:336

译者:

出版时间:2005-9

价格:$ 81.30

装帧:HRD

isbn号码:9780324205442

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CREATING THE MARKET EXPERIENCE: NEW STRATEGIES FOR BUILDING RELATIONSHIPS WITH YOUR TARGET MARKET helps companies create and maintain an effective marketing experience. Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference, and easily copied competitive advantage, this cutting-edge book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, the book reflects the growth of integrated marketing communications and the decline of paid marketing and media.

Creating the Marketing Experience 2024 pdf epub mobi 电子书

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