Creating the Marketing Experience 2024 pdf epub mobi 電子書 下載

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Creating the Marketing Experience pdf epub mobi 圖書描述

CREATING THE MARKET EXPERIENCE: NEW STRATEGIES FOR BUILDING RELATIONSHIPS WITH YOUR TARGET MARKET helps companies create and maintain an effective marketing experience. Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference, and easily copied competitive advantage, this cutting-edge book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, the book reflects the growth of integrated marketing communications and the decline of paid marketing and media.

Creating the Marketing Experience 2024 pdf epub mobi 電子書 下載

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發表於2024-11-10

Creating the Marketing Experience 2024 pdf epub mobi 電子書 下載

Creating the Marketing Experience 2024 pdf epub mobi 電子書 下載

Creating the Marketing Experience 2024 pdf epub mobi 電子書 下載

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