Commercial Management 2025 pdf epub mobi 电子书


Commercial Management

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发表于2025-01-23

Commercial Management 2025 pdf epub mobi 电子书

Commercial Management 2025 pdf epub mobi 电子书

Commercial Management 2025 pdf epub mobi 电子书



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出版者:Blackwell Pub
作者:Lowe, David
出品人:
页数:528
译者:
出版时间:2013-8
价格:$ 73.45
装帧:Pap
isbn号码:9781405124683
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Commercial Management 2025 pdf epub mobi 电子书 图书描述

Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial management practice. It also identifies generic aspects of this practice and provides a theoretical foundation to these activities, by reference to existing and emergent theories and concepts, as well as to relevant management best practice. The book is structured into four parts: Part 1 Introduction -- Commercial Management in Project Environments explores the nature of commercial practice within project-oriented organisations at the buyer-seller interface. It presents a Commercial Management framework, which illustrates the multiple interactions and connections between the purchaser's procurement cycle and a supplier's bidding and implementation cycles. Additionally, it outlines the principle activities undertaken by the commercial function, identifies the skills and abilities that support these activities and reviews the theories and concepts that underpin commercial practice. Finally, it identifies areas of commonality of practice with other functions found within project-oriented organisations, plus sources of potential conflict and misunderstanding. Part 2 -- Elements of Commercial Theory and Practice covers commercial leadership; exploring strategy; risk and uncertainty management; financial decision-making; and key legal issues. Part 3 -- Approaches to Commercial Practice addresses best practice management; and commercial and contracting strategies and tactics. Finally, Part 4 -- Case Studies offers two extended case studies: Football Stadia (the Millennium Stadium, Cardiff; the Emirates Stadium, Islington; and Wembley Stadium, London); and Heathrow Terminal 5. The book provides a one-stop-shop to the many topics that underpin commercial management practice from both a demand (buy-side) and a supply (sell-side) perspective. It will help develop an understanding of the issues influencing commercial management: leadership, strategy, risk, financial, legal, best practice management and commercial and contracting strategy and tactics. This book's companion website is at www.wiley.com/go/lowecommercialmanagement and offers invaluable resources for both students and lecturers: * PowerPoint slides for lecturers on each chapter * Sample exam questions for students to practice * Weblinks to key journals and relevant professional bodies

Commercial Management 2025 pdf epub mobi 电子书

Commercial Management 2025 pdf epub mobi 电子书
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立刻按 ctrl+D收藏本页
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