Marketing 2024 pdf epub mobi 电子书

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发表于2024-10-06

Marketing 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill College

作者:Kerin, Roger A./ Hartley, Steven W./ Rudelius, William

出品人:

页数:400

译者:

出版时间:2006-2

价格:$ 221.48

装帧:Pap

isbn号码:9780073215747

丛书系列:

图书标签: 市场营销 [专业]-[营销] Textbook Management

Marketing 2024 pdf epub mobi 电子书图书描述

"Marketing: The Core, 2/e" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by "Marketing, 8/e", but in a shorter, more accessible package. "The Core" distills "Marketing's" 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using "The Core" also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. "The Core" is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing 2024 pdf epub mobi 电子书

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