How Disruption Brought Order 2024 pdf epub mobi 电子书

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发表于2024-11-09

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出版者:Palgrave Macmillan

作者:Jean-Marie Dru

出品人:

页数:256

译者:

出版时间:2007-9-4

价格:USD 29.00

装帧:Hardcover

isbn号码:9780230600690

丛书系列:

图书标签: 广告市场营销专业 2013

How Disruption Brought Order 2024 pdf epub mobi 电子书图书描述

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

How Disruption Brought Order 2024 pdf epub mobi 电子书

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