Handbook of Market Segmentation 2025 pdf epub mobi 電子書 下載

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Handbook of Market Segmentation pdf epub mobi 圖書描述

Develop a successful strategy for segmenting high-tech and industrial markets!

Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips.

Handbook of Market Segmentation 2025 pdf epub mobi 電子書 下載

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發表於2025-01-24

Handbook of Market Segmentation 2025 pdf epub mobi 電子書 下載

Handbook of Market Segmentation 2025 pdf epub mobi 電子書 下載

Handbook of Market Segmentation 2025 pdf epub mobi 電子書 下載

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