Ethics in Public Relations

出版者:Sage Pubns

作者:Fitzpatrick, Kathy (EDT)/ Bronstein, Carolyn (EDT)

页数:260

出版时间:2006-6

价格:$ 134.47

装帧:HRD

isbn号码:9781412917971

图书标签:教科书

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Ethics in Public Relations explores the ethical dimensions of public relations' advocacy role. Leading public relations scholars offer keen insights into timely issues. The book addresses a broad range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st century public relations. The work, which focuses on the affirmative aspects of ethical practices, provides practical examples and cases that illustrate universal principles of responsible advocacy. The book also reveals consequences of unethical conduct by public relations professionals, including the potential for heightened legal regulation.

用户评价

实在是找不到封面

不太好读，写的范围比较局限，truth and transprancy还行

实在是找不到封面

实在是找不到封面

不太好读，写的范围比较局限，truth and transprancy还行