CEO-Speak 2024 pdf epub mobi 电子书

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发表于2024-11-09

CEO-Speak 2024 pdf epub mobi 电子书

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出版者:McGill Queens Univ Pr

作者:Amernic/ Russell

出品人:

页数:256

译者:

出版时间:2007-9

价格:$ 28.19

装帧:Pap

isbn号码:9780773533202

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CEO-Speak 2024 pdf epub mobi 电子书图书描述

In a post-Enron world, corporate accountability and ethical behaviour have become increasingly important. Joel Amernic and Russell Craig consider the implications of the corporate language of leadership. "CEO-Speak" explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, "CEO-Speak" serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

CEO-Speak 2024 pdf epub mobi 电子书

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