Mission-based Marketing

出版者:John Wiley & Sons Inc

作者:Brinckerhoff, Peter C.

页数:136

出版时间:2002-12

价格:253.00元

装帧:Pap

isbn号码:9780471237174

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A companion to Mission-Based Marketing, Second Edition, this practical, comprehensive, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members.