The Breakthrough Zone 2024 pdf epub mobi 电子书


The Breakthrough Zone

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发表于2024-12-25

The Breakthrough Zone 2024 pdf epub mobi 电子书

The Breakthrough Zone 2024 pdf epub mobi 电子书

The Breakthrough Zone 2024 pdf epub mobi 电子书



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出版者:John Wiley & Sons Inc
作者:Andrews, Mac/ Langmaid, Roy
出品人:
页数:248
译者:
出版时间:2003-12
价格:542.00元
装帧:HRD
isbn号码:9780470855393
丛书系列:

图书标签: Goldsmiths,  Branding   


The Breakthrough Zone 2024 pdf epub mobi 电子书 图书描述

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best--placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers -- what is needed is a new approach that is open, honest and ongoing. The solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Versatile enough to be used with groups of any size, this process is built on personal relationships, and proven to generate really innovative ideas for brand extensions and product development. Provides the tools and techniques to enable you to get closer to your customers -- a step--by--step guide shows you how to implement the a Breakthrough Zonea process Explores why this type of communication is so much more effective than focus groups or traditional database--driven approaches to engaging in customer dialogue Previous innovations generated in the Breakthrough Zone include BAa s a Beds for Businessa , BTa s a Ita s Good to Talka and new market strategies for VISA and Dell

The Breakthrough Zone 2024 pdf epub mobi 电子书

The Breakthrough Zone 2024 pdf epub mobi 电子书
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