The Sporting Goods Industry

出版者:McFarland & Co Inc Pub

作者:Lipsey, Richard A.

页数:169

出版时间:2006-8

价格:$ 33.84

装帧:Pap

isbn号码:9780786427185

This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers? products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations.