The Sporting Goods Industry 2024 pdf epub mobi 電子書 下載

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The Sporting Goods Industry pdf epub mobi 著者簡介

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The Sporting Goods Industry pdf epub mobi 圖書描述

This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers? products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations.

The Sporting Goods Industry 2024 pdf epub mobi 電子書 下載

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發表於2024-12-02

The Sporting Goods Industry 2024 pdf epub mobi 電子書 下載

The Sporting Goods Industry 2024 pdf epub mobi 電子書 下載

The Sporting Goods Industry 2024 pdf epub mobi 電子書 下載

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