Merchandising of Fashion Products

Merchandising of Fashion Products pdf epub mobi txt 电子书 下载 2025

出版者:Prentice Hall
作者:Kincade, Doris H./ Gibson, Fay Y. R.
出品人:
页数:655
译者:
出版时间:2009-2
价格:$ 117.07
装帧:Pap
isbn号码:9780131731257
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Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer,s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.

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