This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. Case studies and interviews from leading professionals and corporations have been carefully selected to demonstrate the knowledge in âactionâ.

About the Author

Kathryn Best originally trained as an architect and worked in

architecture, interiors and brand consultancy with a range of clients

including Orange and Starbucks. Her role involved translating brands into

three-dimensional environments and ensuring that design concepts were

carried through to completion.

Kathryn is currently course leader in Design Management at the University

College for the Creative Arts at Farnham. She previously lectured at the

Royal College of Art, London and at the Parsons School of Design, New

York.

This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. It includes case studies and interviews from leading professionals and corporations that have been carefully selected to demonstrate the knowledge in action.