Attitudes And Persuasion

出版者:Westview Press

作者:Richard E Petty

页数:336

出版时间:1996-1-26

价格:USD 48.00

装帧:Paperback

isbn号码:9780813330051

图书标签:营销管理教科书

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.