Persuasion 2025 pdf epub mobi 电子书

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发表于2025-04-05

Persuasion 2025 pdf epub mobi 电子书

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出版者:Sage Publications

作者:O'Keefe, Daniel

出品人:

页数:384

译者:

出版时间:2002-1

价格:$ 96.05

装帧:Pap

isbn号码:9780761925392

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Persuasion 2025 pdf epub mobi 电子书图书描述

The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.

Persuasion 2025 pdf epub mobi 电子书

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