The Hands-on Guide for Science Communicators

出版者:Springer Verlag

作者:Lars Lindberg, Christensen

页数:290

出版时间:2007-1

价格:$ 37.23

装帧:Pap

isbn号码:9780387263243

This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more. Extremely practical, the guide provides the necessary "shortcuts" to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short "to-the-point" overviews enable rapid progress and quick results. New science communicators as well as seasoned presenters will find this guide both helpful and inspirational.