The Future of Brands 2024 pdf epub mobi 电子书

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The Future of Brands 2024 pdf epub mobi 电子书著者简介

RITA CLIFTON is the head of Interbrand London.

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发表于2024-11-29

The Future of Brands 2024 pdf epub mobi 电子书

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出版者:New York Univ Pr

作者:Rita Clifton (Editor)

出品人:

页数:208

译者:

出版时间:2000-3-1

价格:$ 79.10

装帧:精装

isbn号码:9780814737668

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图书标签: strong future brand

The Future of Brands 2024 pdf epub mobi 电子书图书描述

In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the 21st century? And from what unexpected quarters will successful new brands emerge? The Future of Brands offers the insights of twenty-five international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter and Gamble, Samsung and The Body Shop, to commentators as diverse as Deepak Chopra and Spike Lee, the contributors paint a compelling picture of the role of brands over the next twenty-five years and the factors crucial to their success. Lavishly illustrated, The Future of Brands is essential reading for anyone interested in the future of brands and branding.

The Future of Brands 2024 pdf epub mobi 电子书

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