How to Ask Survey Questions 2024 pdf epub mobi 电子书

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发表于2024-11-11

How to Ask Survey Questions 2024 pdf epub mobi 电子书

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出版者:Sage Pubns

作者:Fink, Arlene G.

出品人:

页数:160

译者:

出版时间:2002-10

价格:$ 51.98

装帧:Pap

isbn号码:9780761925798

丛书系列:

图书标签: 研究方法

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"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!" - Bonnie Rader, California State University, Long Beach. Aimed at helping readers prepare and use reliable and valid survey questions, "How to Ask Survey Questions, 2nd" shows readers how to do the following: ask valid and reliable questions for the context; determine whether to use open or closed questions; choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions; ask questions that get at attitude, behavior, and knowledge; and, develop factorial, conjoint and Internet survey questions. New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.

How to Ask Survey Questions 2024 pdf epub mobi 电子书

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