Brands 2024 pdf epub mobi 电子书

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发表于2024-11-28

Brands 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Danesi, Marcel

出品人:

页数:176

译者:

出版时间:2006-5

价格:214.00元

装帧:Pap

isbn号码:9780415279987

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Brands 2024 pdf epub mobi 电子书图书描述

Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture ; advertising campaigns; brands in the global village; and the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote them.

Brands 2024 pdf epub mobi 电子书

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