Brands

出版者:Routledge

作者:Danesi, Marcel

页数:176

出版时间:2006-5

价格:214.00元

装帧:Pap

isbn号码:9780415279987

承接 住宅 自建房 室内改造 装修设计 免费咨询 QQ：624617358 一级注册建筑师 亲自为您回答、经验丰富，价格亲民。无论项目大小，都全力服务。期待合作，欢迎咨询！QQ：624617358

Brands are all around us, part of the fabric of our everyday lives. Marcel Danesi's introduction provides an accessible guide to brands and brand identity, outlining the historical origins of brands and their increasing centrality in contemporary consumer culture. Danesi introduces the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture ; advertising campaigns; brands in the global village; and the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote them.

用户评价

系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入

系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入

系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入

系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入

系统讲brands，如何build cultural meaning into it，讲的挺好，只是案例不够深入