Twenty Ads That Shook the World 2024 pdf epub mobi 电子书

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发表于2024-12-28

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出版者:Random House Inc

作者:Twitchell, James B.

出品人:

页数:236

译者:

出版时间:2001-12

价格:95.58元

装帧:Pap

isbn号码:9780609807231

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图书标签: 课本 media

Twenty Ads That Shook the World 2024 pdf epub mobi 电子书图书描述

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

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