James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
發表於2024-11-14
Twenty Ads That Shook the World 2024 pdf epub mobi 電子書 下載
圖書標籤: 課本 media
個人不喜歡這種敘述風格
評分個人不喜歡這種敘述風格
評分個人不喜歡這種敘述風格
評分個人不喜歡這種敘述風格
評分個人不喜歡這種敘述風格
Twenty Ads That Shook the World 2024 pdf epub mobi 電子書 下載