发表于2024-09-05
Ads, Fads, and Consumer Culture 2024 pdf epub mobi 电子书
图书标签: 学术 advertising
Now in its third edition, the popular "Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.
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Ads, Fads, and Consumer Culture 2024 pdf epub mobi 电子书