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Ads, Fads, and Consumer Culture 2024 pdf epub mobi 电子书

Ads, Fads, and Consumer Culture

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发表于2024-09-05

Ads, Fads, and Consumer Culture 2024 pdf epub mobi 电子书

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Ads, Fads, and Consumer Culture 2024 pdf epub mobi 电子书

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出版者:Rowman & Littlefield Publishers, Inc.

作者:Arthur Asa Berger

出品人:

页数:244

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出版时间:2007-03-15

价格:USD 25.95

装帧:Paperback

isbn号码:9780742554443

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图书标签: 学术 advertising

Ads, Fads, and Consumer Culture 2024 pdf epub mobi 电子书图书描述

Now in its third edition, the popular "Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.

Ads, Fads, and Consumer Culture 2024 pdf epub mobi 电子书

Ads, Fads, and Consumer Culture 2024 pdf epub mobi 电子书

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