詹姆斯·華生,美國哈佛大學人類學教授,曾擔任香港中文大學客座教授。著有《晚清帝國和現代中國的喪葬儀禮》(Death Ritual in Late Imperial and Modern China)、《海外移民與中國傢族世係》、(Emigration and the Chinese Lineage)等書。
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--"Golden Arches East" argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: ""Golden Arches East" is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." --Nicholas Kristof, "New York Times Book Review" "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." --Joseph Bosco, "China Journal" "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." --Paul Noguchi, "Journal of Asian Studies" "Here is the rare academic study that belongs in every library."--"Library Journal"
發表於2024-11-22
Golden Arches East 2024 pdf epub mobi 電子書 下載
01 看前思考 麥當勞作為美國快餐文化代錶,進入東亞時遭遇瞭什麼問題? 麥當勞給東亞國傢帶來瞭什麼問題?最終是誰改變瞭誰? 02 書中金句 在麥當勞營造的外國語境中,他們不會沒麵子。 全球主義描述瞭一個本質上不可能的世界:人們分享單一的,並能互相理解的文化。 麥當勞的...
評分基於上個世紀90年代的田野,所敘述的五篇文章。 記錄一下幾個收獲點: 1、現在已經十分“老生常談”的在地化研究;食物的分類,正餐/小吃?抑或是無法將其劃分到任意一個範疇中,成為“危險”的存在; 2、兒童對食物的分類,和對食物背後所謂“階級”(高級/低級)的判彆; 3、...
評分 評分將近20年前,一個美國人類學傢組織五個東亞人類學傢【這裏我數錯數瞭】一起寫瞭一本關於“麥當勞”的書。寫瞭中國大陸、香港、颱灣、韓國、日本這五個不同東亞國傢和地區的“麥記”産業。時光荏苒、歲月如梭,20年後,這本名為《金拱嚮東:麥當勞在東亞》的作品終於被譯成瞭中...
評分基於上個世紀90年代的田野,所敘述的五篇文章。 記錄一下幾個收獲點: 1、現在已經十分“老生常談”的在地化研究;食物的分類,正餐/小吃?抑或是無法將其劃分到任意一個範疇中,成為“危險”的存在; 2、兒童對食物的分類,和對食物背後所謂“階級”(高級/低級)的判彆; 3、...
圖書標籤: 人類學 本土化 文化研究 全球化 anthropology 麥當勞 飲食人類學 飲食
窩看完瞭……講的很簡單即使不寫paper也能看。但不寫paper的話又很無聊肯定不會看……Intro和再版的追蹤報告還可以
評分文集 質量參差 有趣還是有趣的 but outdated
評分Introduction非常好,北京、香港和Update三部分也不錯,颱灣和韓國的章節差點兒意思,日本的章節完全在東拉西扯湊字數。
評分非native speaker寫的明顯廢話較多!
評分非native speaker寫的明顯廢話較多!
Golden Arches East 2024 pdf epub mobi 電子書 下載