Geoffrey Jones is Isidor Straus Professor of Business History, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics and Political Science, in Great Britain. He is the author and editor of many books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), Multinationals and Global Capitalism (OUP, 2005) and Renewing Unilever (OUP, 2005). He is a former President of both the European Business History Association and the Business History Conference of the Untied States, is co-editor of the journal Business History Review. Jonathan Zeitlin is Professor of Sociology, Public Affairs, Political Science, and History at the University of Wisconsin-Madison in the United States where he is also Director of the Center for World Affairs and the Global Economy (WAGE) and the European Union Center of Excellence. He was previously Lecturer in Social and Economic History at Birkbeck College, London, and Research Fellow at King's College, Cambridge, in Great Britain. He is the author and editor of numerous books and articles on the comparative and historical analysis of business organization, employment relations, and socio-economic governance, most recently Local Players in Global Games: The Strategic Constitution of a Multinational Corporation (OUP, 2005). He is co-editor of the journal Socio-Economic Review, a member of the editorial board of Enterprise and Society, and a former Trustee of the Business History Conference.