Introduction to Algorithmic Marketing 2024 pdf epub mobi 电子书


Introduction to Algorithmic Marketing

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发表于2024-12-23

Introduction to Algorithmic Marketing 2024 pdf epub mobi 电子书

Introduction to Algorithmic Marketing 2024 pdf epub mobi 电子书

Introduction to Algorithmic Marketing 2024 pdf epub mobi 电子书



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出版者:
作者:Ilia Katcov
出品人:
页数:506
译者:
出版时间:2017-12-2
价格:USD 38.00
装帧:Hardcover
isbn号码:9780692989043
丛书系列:

图书标签: 营销  计算机  数据科学  历史  管理  机器学习  数据分析  数学和计算机   


Introduction to Algorithmic Marketing 2024 pdf epub mobi 电子书 图书描述

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

Introduction to Algorithmic Marketing 2024 pdf epub mobi 电子书

Introduction to Algorithmic Marketing 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Introduction to Algorithmic Marketing 2024 pdf epub mobi 用户评价

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good basic intro to application of models (optimization, causal inference, Markov Chain, regression, NBayes, LSA, etc) in the context of marketing, relevant marketing metrics, etc // needs digging into details, papers and models // tech side too general and out-dated..

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good basic intro to application of models (optimization, causal inference, Markov Chain, regression, NBayes, LSA, etc) in the context of marketing, relevant marketing metrics, etc // needs digging into details, papers and models // tech side too general and out-dated..

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非常好的入门介绍,对于promotion, ads 有了全新的认识。不足之处是没有实际案例支持,难以上手

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非常好的入门介绍,对于promotion, ads 有了全新的认识。不足之处是没有实际案例支持,难以上手

评分

good basic intro to application of models (optimization, causal inference, Markov Chain, regression, NBayes, LSA, etc) in the context of marketing, relevant marketing metrics, etc // needs digging into details, papers and models // tech side too general and out-dated..

Introduction to Algorithmic Marketing 2024 pdf epub mobi 电子书


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