A Master Class in Brand Planning 2024 pdf epub mobi 电子书

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发表于2024-07-01

A Master Class in Brand Planning 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Lannon, Judie (EDT)/ Baskin, Merry (EDT)

出品人:

页数:396

译者:

出版时间:2007-12-10

价格:USD 65.00

装帧:Hardcover

isbn号码:9780470517918

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图书标签: 营销设计艺术设计艺术瘾田中一光品牌创意 Victionary

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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

A Master Class in Brand Planning 2024 pdf epub mobi 电子书

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