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A Master Class in Brand Planning 2024 pdf epub mobi 電子書 下載

A Master Class in Brand Planning
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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

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A Master Class in Brand Planning 2024 pdf epub mobi 電子書 下載

A Master Class in Brand Planning 2024 pdf epub mobi 電子書 下載

A Master Class in Brand Planning 2024 pdf epub mobi 電子書 下載


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出版者:Wiley
作者:Lannon, Judie (EDT)/ Baskin, Merry (EDT)
出品人:
頁數:396
譯者:
出版時間:2007-12-10
價格:USD 65.00
裝幀:Hardcover
isbn號碼:9780470517918
叢書系列:

圖書標籤: 營銷  設計  藝術設計  藝術癮  田中一光  品牌  創意  Victionary   

A Master Class in Brand Planning 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
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A Master Class in Brand Planning 2024 pdf epub mobi 電子書 下載

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