Creative Selection

Ken Kocienda was a software engineer and designer at Apple for over fifteen years. After graduating from Yale, he fixed motorcycles, worked in the editorial library of a newspaper, taught English in Japan, and made fine art photographs. Eventually, he discovered the internet, taught himself computer programming, and made his way through a succession of dot-com-era startups, before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch. Ken lives in San Jose, California with his wife.

出版者:St. Martin's Press

作者:Ken Kocienda

页数:304

出版时间:2018-9-4

价格:USD 28.99

装帧:Hardcover

isbn号码:9781250194466

图书标签:设计Apple苹果科技Apple设计流程乔布斯美国2018

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Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

读后感

我喜欢这书的原因是作者以及书中故事所涉及的人物。 本书作者是一名程序员。书里叙述的是他在苹果公司供职期间经历的几个重大项目的开发故事。此哥们不仅仅有程序员的手艺，从行文中就可以看出来。这老哥知道哲学，在书中谈到康德的判断力批判critique of judgement分析议论软...  

我喜欢这书的原因是作者以及书中故事所涉及的人物。 本书作者是一名程序员。书里叙述的是他在苹果公司供职期间经历的几个重大项目的开发故事。此哥们不仅仅有程序员的手艺，从行文中就可以看出来。这老哥知道哲学，在书中谈到康德的判断力批判critique of judgement分析议论软...  

我喜欢这书的原因是作者以及书中故事所涉及的人物。 本书作者是一名程序员。书里叙述的是他在苹果公司供职期间经历的几个重大项目的开发故事。此哥们不仅仅有程序员的手艺，从行文中就可以看出来。这老哥知道哲学，在书中谈到康德的判断力批判critique of judgement分析议论软...  

1. 推荐。这是一本了解乔布斯时代Apple工作细节的书。结合去年出版的《One Device》可以更加全面了解苹果的产品开发过程和设计哲学； 2. 方法。事事都有方法，提炼出方法论才能更好的传达和提升工作效率。比如，那张著名的keynote：科技与人文的十字路口，这是苹果产品设计的核...

1. 推荐。这是一本了解乔布斯时代Apple工作细节的书。结合去年出版的《One Device》可以更加全面了解苹果的产品开发过程和设计哲学； 2. 方法。事事都有方法，提炼出方法论才能更好的传达和提升工作效率。比如，那张著名的keynote：科技与人文的十字路口，这是苹果产品设计的核...

用户评价

讲 iPhone 输入的部分可以一读。

“On the tenth of January 2007, the day after the big product introduction, I edited the autocorrection dictionary to add a new word: iPhone.”

因为作者在iphone早期特殊的角色 特地买来一读 结果又是一本消费乔布斯的书 作者确实技术大拿 做了初版iphone和ipad键盘以及初版safari 但文笔太一般 叙述细而无神 尤其对项目细节描写太过 像是软件工程普及读本 另外加一些常见的神化乔布斯操作 无法给读者任何新意 而且不时强调苹果那一个个围绕乔布斯建立的小圈子 生怕读者没意识到作者是“圈内人”

用文字描绘了研发团队的工作，无甚新意。书里描述的基于demo和反馈不断累积产品优势的研发方式，从产品角度需要若干极其优秀的决策者保证方向和高标准，是难以规模化的；从程序开发角度，感觉结构容易松散。但后者考虑到当时最高级别的保密要求，也可以理解

软件界的自然选择