Creative Selection

Ken Kocienda was a software engineer and designer at Apple for over fifteen years. After graduating from Yale, he fixed motorcycles, worked in the editorial library of a newspaper, taught English in Japan, and made fine art photographs. Eventually, he discovered the internet, taught himself computer programming, and made his way through a succession of dot-com-era startups, before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch. Ken lives in San Jose, California with his wife.

出版者:St. Martin's Press

作者:Ken Kocienda

页数:304

出版时间:2018-9-4

价格:USD 28.99

装帧:Hardcover

isbn号码:9781250194466

图书标签:设计Apple苹果科技Apple设计流程乔布斯美国2018

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

读后感

1. 推荐。这是一本了解乔布斯时代Apple工作细节的书。结合去年出版的《One Device》可以更加全面了解苹果的产品开发过程和设计哲学； 2. 方法。事事都有方法，提炼出方法论才能更好的传达和提升工作效率。比如，那张著名的keynote：科技与人文的十字路口，这是苹果产品设计的核...

1. 推荐。这是一本了解乔布斯时代Apple工作细节的书。结合去年出版的《One Device》可以更加全面了解苹果的产品开发过程和设计哲学； 2. 方法。事事都有方法，提炼出方法论才能更好的传达和提升工作效率。比如，那张著名的keynote：科技与人文的十字路口，这是苹果产品设计的核...

我喜欢这书的原因是作者以及书中故事所涉及的人物。 本书作者是一名程序员。书里叙述的是他在苹果公司供职期间经历的几个重大项目的开发故事。此哥们不仅仅有程序员的手艺，从行文中就可以看出来。这老哥知道哲学，在书中谈到康德的判断力批判critique of judgement分析议论软...  

我喜欢这书的原因是作者以及书中故事所涉及的人物。 本书作者是一名程序员。书里叙述的是他在苹果公司供职期间经历的几个重大项目的开发故事。此哥们不仅仅有程序员的手艺，从行文中就可以看出来。这老哥知道哲学，在书中谈到康德的判断力批判critique of judgement分析议论软...  

1. 推荐。这是一本了解乔布斯时代Apple工作细节的书。结合去年出版的《One Device》可以更加全面了解苹果的产品开发过程和设计哲学； 2. 方法。事事都有方法，提炼出方法论才能更好的传达和提升工作效率。比如，那张著名的keynote：科技与人文的十字路口，这是苹果产品设计的核...

用户评价

更像是作者本人对在苹果工作时期的回忆录，所选的三个项目只能尽量管中窥豹，剩下的设计过程估计作者本人也不清楚。读罢感慨几大巨头公司文化果然大相径庭啊！你到底想要做什么样的产品呢

虽然有点像 Jobs 的拜物教，但是作为纯工程出身的作者一个人要把 设计/算法/工程 三块集合在一起，还是很不容易的。开发了 Safari，iPhone keyboard 和 iPad keyboard，作者也算是把 Apple 的 R&D into application 实践到了极致

更像是作者本人对在苹果工作时期的回忆录，所选的三个项目只能尽量管中窥豹，剩下的设计过程估计作者本人也不清楚。读罢感慨几大巨头公司文化果然大相径庭啊！你到底想要做什么样的产品呢

讲 iPhone 输入的部分可以一读。

除了每章末强行总结、升华之外没什么太多缺点（有一章居然引申到了爱迪生和电灯泡，也是无力吐槽了╮(╯▽╰)╭），亮点是苹果内部的软件工程运作方式，和开发人员的工作思路和思考模式。最有感触的一个片段当属 Safari 开发前期的demo：作者希望将现有的浏览器先移植到Mac系统上进行demo，苦熬6周在百万行代码里看瞎了眼也鲜有进展，结果新来的大拿同事2天之内拿出working demo （这个对比的惨烈程度，我到读完整本书都还心有戚戚.. 总的来说是本可以推荐给软件开发从业者、对开发感兴趣或者对苹果工程师（在“黄金年代”）工作模式感兴趣的人的书。作者总结的苹果的成功之道，一听了之也就是了。毕竟我能想到比 Seagull Manager 更糟的领导者，大概就是 Jobs wannabe 了