Contemporary Marketing Wired 2024 pdf epub mobi 电子书

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发表于2024-11-28

Contemporary Marketing Wired 2024 pdf epub mobi 电子书

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出版者:Harcourt Brace College Publishers

作者:David L. Kurtz

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页数:0

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出版时间:1997-07

价格:USD 90.50

装帧:Hardcover

isbn号码:9780030185977

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Contemporary Marketing Wired 2024 pdf epub mobi 电子书图书描述

Boone and KurtzÆs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

Contemporary Marketing Wired 2024 pdf epub mobi 电子书

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