STOP THE PRESSES 2024 pdf epub mobi 电子书


STOP THE PRESSES

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STOP THE PRESSES 2024 pdf epub mobi 电子书 著者简介

Richard S. Levick, Esq. is President and CEO of Levick Strategic Communications, protecting brands and reputations during the highest-stakes global crises and litigation. The firm has won numerous communications awards, including Crisis Firm of the Year. A regular commentator on television, Mr. Levick was named to the PRNEWS Hall of Fame for lifetime achievement. Larry Smith is Senior Vice President of Levick Strategic Communications and a respected marketing and crisis management counselor serving corporations, professional firms, and high-profile individuals. His other books include the highly acclaimed INSIDE/OUTSIDE: HOW BUSINESSES BUY LEGAL SERVICES(American Lawyer Media, 2001).


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发表于2024-12-25

STOP THE PRESSES 2024 pdf epub mobi 电子书

STOP THE PRESSES 2024 pdf epub mobi 电子书

STOP THE PRESSES 2024 pdf epub mobi 电子书



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出版者:Watershed Press
作者:Esq. Richard S. Levick
出品人:
页数:233pages
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出版时间:2nd edition (December 15, 2007)
价格:$16.47
装帧:Hardcover
isbn号码:9780975998526
丛书系列:

图书标签: 心理  应对  媒体   


STOP THE PRESSES 2024 pdf epub mobi 电子书 图书描述

STOP THE PRESSES: THE CRISIS AND LITIGATION PR DESK REFERENCE is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches. STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations-print and broadcast as well as blogs and other online media-with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more. STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout.

STOP THE PRESSES 2024 pdf epub mobi 电子书

STOP THE PRESSES 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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