http://boagworld.com/websiteownersmanual/

http://www.manning.com/boag/

The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development.

Website Owner's Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You'll gain a practical understanding of the technologies, processes, and ideas that drive a successful site.

What's inside

Secrets to a successful website

Defining roles and evaluating objectives

Planning and measuring your success

Page design and branding

Layout challenges

Creating killer content

User testing

Content management systems

Web design best practices

Domains and hosting

Website promotion explained

Techniques for engaging visitors

Using Website Owner's Manual, you'll master the vocabulary and concepts you need to discuss how your website dovetails with the needs of your business. This book will help you work confidently with the designers and developers building and maintaining your site so you can concentrate on what your website needs to do.