Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 2024 pdf epub mobi 电子书


Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

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发表于2024-12-24

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 2024 pdf epub mobi 电子书

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 2024 pdf epub mobi 电子书

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 2024 pdf epub mobi 电子书



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出版者:Doubleday Business
作者:Pete Blackshaw
出品人:
页数:193
译者:
出版时间:2008-7
价格:USD 21.95
装帧:Hardcover
isbn号码:9780385522724
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 2024 pdf epub mobi 电子书 图书描述

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 2024 pdf epub mobi 电子书

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 2024 pdf epub mobi 电子书
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 2024 pdf epub mobi 电子书


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