Fashion Brands 2024 pdf epub mobi 电子书

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发表于2024-12-23

Fashion Brands 2024 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Mark Tungate

出品人:

页数:272

译者:

出版时间:2008-9-1

价格:USD 39.95

装帧:Hardcover

isbn号码:9780749453053

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图书标签: Fashion luxury 服装设计奢侈品 English Brand 研一上买手

Fashion Brands 2024 pdf epub mobi 电子书图书描述

Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

Fashion Brands 2024 pdf epub mobi 电子书

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When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

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When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

评分☆☆☆☆☆

When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

Fashion Brands 2024 pdf epub mobi 电子书