Strategies for Electronic Commerce on Internet电子商务与因特网的战略 2024 pdf epub mobi 电子书
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发表于2024-12-29
Strategies for Electronic Commerce on Internet电子商务与因特网的战略 2024 pdf epub mobi 电子书
Strategies for Electronic Commerce on Internet电子商务与因特网的战略 2024 pdf epub mobi 电子书
Strategies for Electronic Commerce on Internet电子商务与因特网的战略 2024 pdf epub mobi 电子书
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This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
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