Why Should You Read This Book?
That s a fair question Why should a serious,
rational adult in business today take time to read
a fable about the troubles and triumphs ot warkers
in a make-believe department headed by a guy
named Joe Mode? Frankly, your own career is one
good reason for reading Zapp! The success and
survival of the organization you work for is an-
other.
To do business in the markets of the lake 20th
Century, in a global economy, and often against
excellent competitors, it is essential to keep work-
ing for constant improvement, for what the Japa-
nese call kaizen. This means that in a world-class
organization, everybody in the company has to be
thinking every day about ways to make the busi-
ness better in quality, output, costs, sales, and
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